I read quite a lot on-line. I have my favourite bookmarked sites and I enjoy getting lost going from link to link, ending up somewhere completely different from where I started. There is an abundance, nay, a plethora of reading material to be found. And that's just the written word. You can spend a similar amount of time watching videos or listening to podcasts. You'll never run out. That can be good in one sense and you can learn a lot (or not) or be entertained tremendously (or not) and be rewarded or insulted in turn.
Many people are used to turning to the internet for information. Want to know how to knit? Lots of sites and videos want to show you. Suddenly find yourself in the position of having to teach shot put to a group of 12 year olds? You'll learn enough to get by and hopefully keep yourself out of trouble. Find out the answer to some obscure question? The capital of Mongolia? It's on-line and you only need to give google a hint and the answer will appear. It's Ulaanbattor. Sometimes it's scary how intuitive the whole thing is now.
What makes you return to a blog or site more than once and what makes you drop it like the proverbial hot potato? Some blogs or sites list many recommended or favourite bloggers or sites of interest. If you like the initial blog or site you may click on the recommendations in sequence to see if similar delights can be found.
Flashing icons and pop-up ads are irritating to some, including me. A cluttered page with multiple fonts, text boxes and advertising do not encourage me to linger.
What's your preference?